TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing
T2  - The Prentice-Hall series in marketing
SN  - 0138070660
AV  - HF 5415.122 .L68 1991
PY  - 1991///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references (p. 517-518) and index
ER  -