Lovelock, Christopher H. <br/><br/>
Services marketing / 
Christopher H. Lovelock. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xvi, 526 p. :  ill. ;  24 cm. 
 - The Prentice-Hall series in marketing .
 - Prentice-Hall series in marketing. .
<br/><br/>Includes bibliographical references (p. 517-518) and index. 
<br/><br/><label>ISBN: </label>0138070660 
<br/><br/><label>LCCN: </label>90036923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing.<br/>Service industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.122  / .L68 1991