TY  - BOOK
AU  - Hiam,Alexander
AU  - Schewe,Charles D.
TI  - The portable MBA in marketing
T2  - The Portable MBA series
SN  - 047154728X :
AV  - HF 5415.13 .H47 1992
PY  - 1992///
CY  - New York
PB  - J. Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 451-452) and index
UR  - http://www.loc.gov/catdir/toc/onix05/91037515.ht ml
ER  -