Hiam, Alexander. <br/><br/>
The portable MBA in marketing / 
Alexander Hiam, Charles D. Schewe. 
 - New York :  J. Wiley,  c1992. 
 - xiv, 464 p. :  ill. ;  26 cm. 
 - The Portable MBA series .
 - Portable MBA series. .
<br/><br/>Includes bibliographical references (p. 451-452) and index. 
<br/><br/><label>ISBN: </label>047154728X :  $24.95 
<br/><br/><label>LCCN: </label>91037515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .H47 1992