TY  - BOOK
AU  - Stoldt,G.Clayton
AU  - Dittmore,Stephen W.
AU  - Branvold,Scott E.
TI  - Sport public relations: managing stakeholder communication 
SN  - 9780736090384 (hard cover)
AV  - GV 714 .S77 2012
PY  - 2012///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Public relations
KW  - Mass media and sports
KW  - Communication in organizations
N1  - Includes bibliographical references and index; Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations
ER  -