Sport public relations : managing stakeholder communication - Stoldt, G. Clayton, 1962-; Dittmore, Stephen W., 1968-; Branvold, Scott E., 1949- (Champaign, IL : Human Kinetics, 2012)
Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations.
Includes bibliographical references and index.
Keywords: Sports -- Public relations; Mass media and sports; Communication in organizations