Stoldt, G. Clayton,  1962- <br/><br/>
Sport public relations :  managing stakeholder communication / 
G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold. 
 - 2nd ed. 
 - Champaign, IL :  Human Kinetics,  �2012. 
 - x, 373 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport public relations -- Developing organizational media -- Focusing on the sport organization media relationship -- Managing the sport organization media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations. 
<br/><br/><label>ISBN: </label>9780736090384 (hard cover) 073609038X (hard cover) 
<br/><br/><label>LCCN: </label>2011046526 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Public relations.<br/>Mass media and sports.<br/>Communication in organizations.
<br/><br/><label>LC Class. No.: </label>GV 714  / .S77 2012