Kolster, Thomas, 1978- Goodvertising : creative advertising that cares / Creative advertising that cares Thomas Kolster. - London : Thames & Hudson, 2012. - 256 p. : ill. (some col.) ; 29 cm. Includes bibliographical references and index. Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment. ISBN: 9780500516263 050051626X LCCN: 2012931634 Nat. Bib. Agency Control No.: 016094566 Uk Subjects--Topical Terms: Advertising.Commercial art--Technique.