TY  - BOOK
AU  - Stewart,David W.
TI  - The handbook of persuasion and social marketing
SN  - 9781440804045 (alk. paper : 3 volume set)
AV  - REF HF 5414 .H364 2015
PY  - 2015///]
CY  - Santa Barbara, CA
PB  - Praeger
KW  - Social marketing
KW  - Marketing
KW  - Social aspects
KW  - fast
N1  - Includes bibliographical references and index; Volume 1. Historical and social foundations -- Volume 2. Conceptual, theoretical, and strategic dimensions -- Volume 3. Applications and uses
ER  -