The handbook of persuasion and social marketing / David W. Stewart, editor. - 3 volumes ; 24 cm

Includes bibliographical references and index.

Volume 1. Historical and social foundations -- Volume 2. Conceptual, theoretical, and strategic dimensions -- Volume 3. Applications and uses.

9781440804045 (alk. paper : 3 volume set) 1440804044 (alk. paper : 3 volume set)

40024483646

2014016049


Social marketing.
Marketing--Social aspects.
Marketing--Social aspects.
Social marketing.

REF HF 5414 / .H364 2015