The handbook of persuasion and social marketing /
David W. Stewart, editor.
- 3 volumes ; 24 cm
Includes bibliographical references and index.
Volume 1. Historical and social foundations -- Volume 2. Conceptual, theoretical, and strategic dimensions -- Volume 3. Applications and uses.
9781440804045 (alk. paper : 3 volume set) 1440804044 (alk. paper : 3 volume set)
40024483646
2014016049
Social marketing.
Marketing--Social aspects.
Marketing--Social aspects.
Social marketing.
REF HF 5414 / .H364 2015