Encyclopedia of sports management and marketing / 
general editors, Linda E. Swayne, Mark Dodds. 
 - Los Angeles :  Sage Reference,  c2011. 
 - 4 v . (xlvi, 1,858 p.) :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index. 
<br/><br/> "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- 
<br/><br/><label>ISBN: </label>9781412973823 (hardback : set) 1412973821 (hardback : set) 
<br/><br/><label>LCCN: </label>2011019185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports administration--Encyclopedias.<br/>Sports administration--Encyclopedias.<br/>Sports--Marketing--Encyclopedias.
<br/><br/><label>LC Class. No.: </label>REF GV 713  / .E53 2011