TY  - ADVS
AU  - Goodman,Barak
AU  - Goodman,Rachel Dretzin
AU  - Soenens,Muriel
AU  - Rushkoff,Douglas
ED  - PBS Video.
TI  - The persuaders
PY  - 2004///
CY  - [Alexandria, Va.]
PB  - PBS Video
KW  - Advertising
KW  - Public relations
KW  - Marketing
KW  - Documentary television programs
N1  - Originally broadcast on Nov. 9, 2004 as a segment of: Frontline; Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli; Correspondent: Douglas Rushkoff
N2  - Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics
ER  -