The persuaders  [videorecording] / 
directed by Barak Goodman and Rachel Dretzin ; produced by Rachel Dretzin, Barak Goodman, Muriel Soenens ; written by Barak Goodman & Douglas Rushkoff. 
 - [Alexandria, Va.] :  PBS Video,  c2004. 
 - 1 videodisc (90 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Originally broadcast on Nov. 9, 2004 as a segment of: Frontline. 
<br/><br/>Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli.  Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli. 
<br/><br/>Correspondent: Douglas Rushkoff. 
<br/><br/> Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics. 
<br/><br/><br/>DVD. 
<br/><br/><label>Publisher. No.: </label>FRL72303  PBS Video 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Public relations.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Documentary television programs.