TY  - ADVS
AU  - Goodman,Barak
AU  - Goodman,Rachel Dretzin
AU  - Rushkoff,Douglas
ED  - 10/20 Productions.
ED  - WGBH Educational Foundation.
ED  - WGBH (Television station : Boston, Mass.)
ED  - PBS Home Video.
TI  - The merchants of cool
PY  - 2003///]
CY  - [Alexandria, Va.]
PB  - Distributed by PBS Home Video
KW  - Teenage consumers
KW  - United States
KW  - Advertising and youth
KW  - Mass media and teenagers
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Social aspects
KW  - Popular culture
KW  - Video recordings for the hearing impaired
KW  - Documentary television programs
N1  - Originally broadcast as a segment of the television program: Frontline; Correspondent, Douglas Rushkoff
N2  - "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline
ER  -