TY  - BOOK
AU  - a Barker,Melissa S.
TI  - Social media marketing : :  A strategic approach 
SN  - 9780538480871
AV  - HF 5415.1265 .S635 B37 2013 
PY  - 2013///
CY  - Mason, Ohio, 
PB  -  South-Western, Cengage Learning, 
N1  - Includes Index
N2  - Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals
ER  -