a Barker, Melissa S. <br/><br/>
Social media marketing :    A strategic approach  
Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. 
 - Mason, Ohio,    South-Western, Cengage Learning,    c2013 
 - 380 pages. 
<br/><br/> Includes Index. 
<br/><br/> Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals. 
<br/><br/><label>ISBN: </label>9780538480871 
<br/><br/><label>LC Class. No.: </label>HF 5415.1265 .S635 B37 2013