TY  - BOOK
AU  - Sernovitz,Andy
TI  -  Word of mouth marketing : :  how smart companies get people talking / 
SN  - 9781608323661
AV  - HF 5414 .S47 2012 
PY  - 2012///
CY  -  Austin, TX : 
PB  -  Greenleaf Book Group Press, 
N2  -  Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
ER  -