Sernovitz, Andy. <br/><br/>
Word of mouth marketing :    how smart companies get people talking /  
Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki. 
 - 3rd ed. 
 - Austin, TX :    Greenleaf Book Group Press,    c2012. 
 - xix, 215 p. :    ill. ;    23 cm. 
<br/><br/>  Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about. 
<br/><br/><label>ISBN: </label>9781608323661 
<br/><br/><label>LC Class. No.: </label>HF 5414 .S47 2012