Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications /  
Kenneth E. Clow, Donald Baack. 
 - 5th ed. 
 - Boston :    Prentice Hall,    c2012. 
 - xviii, 445 p. :    col. ill. ;    28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132538961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123 .C58 2012