TY - BOOK AU - Walter,Ekaterina TI - The power of visual storytelling : : how to use visuals, videos, and social media to market your brand / SN - 9780071823937 (alk. paper) AV - HF 5415.12 .W365 2014 PY - 2014///] CY - New York : PB - McGraw-Hill, KW - Viral marketing KW - Internet marketing N1 - Includes bibliographical references (pages 201-211) and index; Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world ER -