The power of visual storytelling : how to use visuals, videos, and social media to market your brand /
Ekaterina Walter, Jessica Gioglio.
- 1 Edition.
- New York : McGraw-Hill, [2014]
- x, 221 pages : color illustrations ; 23 cm
Includes bibliographical references (pages 201-211) and index.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.