Walter, Ekaterina.

The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio. - 1 Edition. - New York : McGraw-Hill, [2014] - x, 221 pages : color illustrations ; 23 cm

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

9780071823937 (alk. paper)


Viral marketing.
Internet marketing.

HF 5415.12 .W365 2014