TY  - BOOK
AU  -  Patterson,Laura
TI  -  Measure what matters : :  reconnecting marketing to business goals / 
SN  - 9780470920107
AV  - HF 5415 .P284 2011 
PY  - 2011///
CY  -  Austin, Tex. : 
PB  -  VisionEdge Marketing, Inc., 
KW  -  Marketing
ER  -