TY - BOOK AU - Kerpen,Dave TI - Likeable social media : : how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) / SN - 9780071762342 (pbk. : alk. paper) AV - HF 5415.12 .K425 2011 PY - 2011/// CY - New York : PB - McGraw-Hill, KW - Internet marketing ER -