Kerpen, Dave. <br/><br/>
Likeable social media :    how to delight your customers, create an irresistible brand, and be generally amazing on facebook (& other social networks) /  
by Dave Kerpen. 
 - New York :    McGraw-Hill,    c2011. 
 - x, 260 p. :    ill. ;    23 cm. 
<br/><br/><label>ISBN: </label>9780071762342 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.12 .K425 2011