TY  - BOOK
AU  -  Ganis,Matt
TI  -  Social media analytics : :  techniques and insights for extracting business value out of social media / 
SN  - 9780133892567
AV  - HM 742 .G35 2016 
PY  - 2016///]
CY  -  New York : 
PB  -  IBM Press, 
N1  -  Includes index;  Includes bibliographical references and index;  Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study
ER  -