TY  - BOOK
AU  - Kelly,Nichole
TI  -  How to measure social media : :  a step-by-step guide to developing and assessing social media ROI : 
SN  - 9780789749587
AV  - HF 5415.1265 .K393 2013 
PY  - 2013///
CY  -  Indianapolis, Ind. : 
PB  -  Que Pub., 
N1  -  Includes index;  Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together
ER  -