Pulizzi, Joe. Epic content marketing : how to tell a different story, break through the clutter, and win more customers by marketing less / Joe Pulizzi. - New York : McGraw-Hill Education, [2014] - xviii, 331 pages : illustrations ; 24 cm Includes index. ISBN: 9780071819893 (alk. paper) LC Class. No.: HF 5415 .P756 2014