TY  - BOOK
AU  - Li,Charlene
AU  - Bernoff,Josh
TI  - Groundswell: winning in a world transformed by social technologies 
SN  - 9781422125007
AV  - HC 79 .I55 L48 2008
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Online social networks
KW  - Economic aspects
KW  - Information society
KW  - Internet
KW  - Marketing
N1  - Includes bibliographical references (pages 247-263) and indexes; Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell
N2  - "In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works"--Page 2 of cover
UR  - http://catdir.loc.gov/catdir/toc/ecip085/2007048659.html
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016668065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://swbplus.bsz-bw.de/bsz302320520inh.htm
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016668065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://books.google.com/books?isbn=9781422125007
UR  - http://swbplus.bsz-bw.de/bsz302320520vlg.htm
ER  -