Crano, William D.,  1942- <br/><br/>
Principles and methods of social research / 
William D. Crano, Marilynn B. Brewer. 
 - 2nd ed. 
 - Mahwah, N.J. :  Lawrence Erlbaum Associates,  2002. 
 - xii, 416 pages :  illustrations ;  26 cm 
<br/><br/> Originally published: Boston : Allyn and Bacon, 1986. 
<br/><br/>Includes bibliographical references (pages 359-397) and indexes. 
<br/><br/>Introduction to social research methods. Basic concepts -- Fitting research design to research purpose : internal and external validity -- Research design strategies. Designing experiments : variations on the basics -- Constructing laboratory experiments -- Conducting experiments outside the laboratory -- correlational design and causal analysis -- Quasi-experiments and evaluation research -- Survey design and sampling -- Data collection methods. Systematic observational methods and naturalistic research -- Interviewing -- Content analysis -- Scaling stimuli : social psychophysics -- Scaling individuals : questionnaire design and rating scale construction -- Social cognition methods : measuring implicit thoughts and feelings -- Methods for assessing dyads and groups -- Concluding perspectives. Synthesizing research results : meta-analysis -- Social responsibility and ethics in social research. 
<br/><br/><label>ISBN: </label>0805839038 9780805839036 0805839046 9780805839043 
<br/><br/><label>LCCN: </label>2001040851 
<br/><br/><label>Nat. Bib. No.: </label>GBA2Z6910  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>BA5836390X  JP-ToKJK 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social sciences--Research.<br/>Social sciences--Methodology.
<br/><br/><label>LC Class. No.: </label>H 62  / .C692 2002