Robinson, Brett T., 1975-

Appletopia : media technology and the religious imagination of Steve Jobs / Brett T. Robinson. - xi, 147 pages : illustrations ; 23 cm

Includes bibliographical references (pages 129-142) and index.

Acknowledgments -- Introduction: media technology and cultural change -- Macintosh myths -- Allegories for the information age -- iPod devotion -- Acoustic ecstasy and altered states -- iPhone worship -- "Touching is believing" -- Technology and religion -- Where the physical and metaphysical meet -- Conclusion: the paradox of technological belief -- Notes -- Bibliography -- Index.

Long before others understood the potential of the personal computer, Jobs saw its true power. But it was his visionary use of media to explain technology to a hungry culture that revealed his singular genius. Robinson reconstructs Jobs' imagination for digital innovation in transcendent terms. From Zen Buddhism and Catholicism to dystopian and futurist thought, religion defined and branded Jobs' design methodology.

9781602588219 160258821X

2013002241

016329106 Uk


Jobs, Steve, 1955-2011.


Apple Computer, Inc.


Social change.
Mass media--Technological innovations--Social aspects.
Mass media--Influence.

HM 831 / .R6293 2013