TY  - BOOK
AU  - Edwards,Lee
TI  - Power, diversity and public relations
T2  - Routledge new directions in public relations and communication research
SN  - 9780203069707
AV  - HM 1221 .E39 2014
PY  - 2015///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Minorities
KW  - Public relations personnel
KW  - Public relations
KW  - Social aspects
N1  - Includes bibliographical references (pages 111-125) and index
N2  - "Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the 'typical' PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners' reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change."--
ER  -