Edwards, Lee <br/><br/>
Power, diversity and public relations / 
Lee Edwards. 
 - 130 pages :  illustrations ;  25 cm. 
 - Routledge new directions in public relations and communication research .
 - Routledge new directions in public relations and communication research. .
<br/><br/>Includes bibliographical references (pages 111-125) and index. 
<br/><br/> "Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse, and examines how the experiences of practitioners whose ethnicity and class differ from the 'typical' PR background, shape alternative understandings of the occupation and their place within it. The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory, to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures, norms and practitioners' reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy, where all practitioner voices are heard, valued, and encompass the potential for change."-- 
<br/><br/><label>ISBN: </label>9780203069707 0203069706 9780415811958 0415811953 
<br/><br/><label>LCCN: </label>2014009642 
<br/><br/><label>Nat. Bib. No.: </label>GBB4A7191  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016886275  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Minorities.<br/>Public relations personnel.<br/>Public relations--Social aspects.
<br/><br/><label>LC Class. No.: </label>HM 1221  / .E39 2014