TY  - BOOK
AU  - Alaimo,Kara
TI  - Pitch, tweet, or engage on the street: how to practice global public relations and strategic communication 
SN  - 9781138916043 (hardback)
AV  - HM 1221 .A483 2016
PY  - 2016///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Public relations
KW  - Social media
KW  - High technology industries
KW  - BUSINESS & ECONOMICS / International / General
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
N1  - Includes index; Includes bibliographical references and index; Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa
ER  -