Alaimo, Kara, <br/><br/>
Pitch, tweet, or engage on the street :  how to practice global public relations and strategic communication / 
Kara Alaimo. 
 - xi, 427 pages ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global public relations for corporations -- Public relations on global issues -- Global public relations for governments -- The global media and social networks -- Public relations in Asia and the Pacific -- Public relations in Europe -- Public relations in the Middle East and North Africa -- Public relations in North and Latin America -- Public relations in sub-Saharan Africa. 
<br/><br/><label>ISBN: </label>9781138916043 (hardback) 1138916048 (hardback) 9781138916050 (pbk.) 1138916056 (pbk.) 
<br/><br/><label>LCCN: </label>2016002020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Social media.<br/>High technology industries--Public relations.<br/>BUSINESS & ECONOMICS / International / General.<br/>LANGUAGE ARTS & DISCIPLINES / Communication Studies.
<br/><br/><label>LC Class. No.: </label>HM 1221  / .A483 2016