TY - BOOK AU - Grem,Darren E. TI - The blessings of business: how corporations shaped conservative Christianity SN - 9780195227975 PY - 2016/// CY - New York PB - Oxford University Press KW - Business KW - Religious aspects KW - Christianity KW - Conservatism KW - United States KW - History KW - 20th century KW - Evangelicalism KW - Church history N1 - Includes index; Includes bibliographical references and index; Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism -- Corporate convictions: Billy Graham, big business, and the new evangelicalism -- Corporate crusades: markets, missions, and R.G. LeTourneau's cold war -- Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector -- Culture industries: Heritage USA and the corporatization of evangelical culture -- Free-market faith: Zig Ziglar and the business of evangelical culture war N2 - "Tells the largely forgotten story of the historical ties between conservative Protestants and corporate America; shows how business executives have been crucial to the growth of modern evangelicalism; explains how evangelicals attached their social and religious aspirations to American corporate culture and the private sector."--Https://global.oup.com ER -