TY  - BOOK
AU  - Benartzi,Shlomo
AU  - Lehrer,Jonah
TI  - The smarter screen: surprising ways to influence and improve online behavior 
SN  - 1591847869
AV  - HF 5415.32 .B46 2015
PY  - 2015///
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - Decision making
KW  - Consumer behavior
KW  - Internet
KW  - Neuroeconomics
N1  - Includes bibliographical references (pages 215-238) and index; Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools
N2  - "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList; Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse
ER  -