Benartzi, Shlomo, <br/><br/>
The smarter screen :  surprising ways to influence and improve online behavior / 
Shlomo Benartzi with Jonah Lehrer. 
 - viii, 248 pages ;  23 cm 
<br/><br/>Includes bibliographical references (pages 215-238) and index. 
<br/><br/>Introduction -- The mental screen -- Function follows form -- Display biases -- The new mirror -- Desirable difficulty -- Digital tailoring -- The choice opportunity -- Thinking architecture -- Summary : Tools for the future -- Appendix : The complete list of tools. 
<br/><br/> "A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList.  Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse. 
<br/><br/><label>ISBN: </label>1591847869 9781591847861 9781591848325 1591848326 
<br/><br/><label>Source: </label> Penguin Group USA, Attn: Order Processing 405 Murray Hill Pkwy, East Rutherford, NJ, USA, 07073-2136  SAN 201-3975 
<br/><br/><label>LCCN: </label>2015510308 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>Consumer behavior.<br/>Internet.<br/>Neuroeconomics.
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / .B46 2015