Reason, Ben,  1972- <br/><br/>
Service design for business :  a practical guide to optimizing the customer experience / 
Ben Reason, Lavrans L�vlie, Melvin Brand Flu. 
 - xi, 189 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>Why service design -- Foundations : Three critical factors in service design -- The customer story : Understanding customers better provides the basis for customer-driven service improvement and innovation -- Business impact : Designing a service around customers' needs provides a new way to address age-old business challenges -- Organizational challenge : Using customer centricity to move your organization forward -- Tools. 
<br/><br/> A guide for any organization that wants to move their customers to a more positive experience.  The authors show how to transform your customer's experience and keep them engaged through the art of intentional service design. 
<br/><br/><label>ISBN: </label>9781118988923 (cloth) 1118988922 (cloth) 
<br/><br/><label>LCCN: </label>2015032743 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / .R435 2016