TY  - BOOK
AU  - Weinberg,Gabriel
AU  - Mares,Justin
TI  - Traction: how any startup can achieve explosive customer growth 
SN  - 9781591848363
AV  - HD 62.5 .W44 2015
PY  - 2015///
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - New business enterprises
KW  - Marketing
KW  - Management
KW  - Success in business
N1  - Includes index; Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) -- Content Marketing -- Email Marketing -- Viral Marketing -- Engineering as Marketing -- Business Development (BD) -- Sales -- Affiliate Programs -- Existing Platforms -- Trade Shows -- Offline Events -- Speaking Engagements -- Community Building -- Acknowledgments -- Appendix: Midds Ring Tests -- Index
N2  - "Most startups don't fail because they can't build a product. Most startups fail because they can't get traction, "--Amazon.com
ER  -