TY  - BOOK
AU  - Duarte,Nancy
AU  - Sanchez,Patti
TI  - Illuminate: ignite change through speeches, stories, ceremonies, and symbols 
SN  - 9781101980163
AV  - HD 58.8 .D82 2016
PY  - 2016///
CY  - New York, New York
PB  - Portfolio/Penguin
KW  - Organizational change
KW  - Management
KW  - Communication in management
KW  - Leadership
N1  - Includes bibliographical references and index; Leaders move others forward -- Listen empathetically to light the path. Case study : IBM and market basket -- The torchbearer's toolkit. Case study : Starbucks -- Moment of inspiration. Case study : Interface -- Moment of decision. Case study : Rackspace -- Moment of bravery. Case study : civil rights -- Moment of endurance. Case study : charity: water -- Moment of reflection. Case study : Chick-fil-A -- Moment of disruption. Case study : Apple -- Confessions of a torchbearer. Case study : Duarte, Inc. -- The journey begins again
N2  - 'Illuminate' demonstrates how, though the power of persuasive communication, one can turn an idea into a movement, as compared with the likes of Steve Jobs, Dr. Martin Luther King, Jr., Starbucks, IBM, and more
ER  -