TY  - BOOK
AU  - Supovitz,Frank
TI  - The sports event management and marketing playbook
T2  - The Wiley event management series
SN  - 9781118244111
AV  - GV 716 .S86 2014
PY  - 2014///
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Economic aspects
KW  - Sports administration
N1  - Includes index; Includes bibliographical references and index
ER  -