TY  - BOOK
AU  - Pulizzi,Joe
TI  - Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses 
SN  - 9781259589652
AV  - HF 5415.127 .P8498 2016
PY  - 2016///
CY  - New York
PB  - McGraw-Hill Education
KW  - Target marketing
KW  - Social media
KW  - Computer network resources
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index; Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement
ER  -