Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses - Pulizzi, Joe (New York : McGraw-Hill Education, 2016)
Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement.
Includes bibliographical references and index.
Keywords: Target marketing; Social media -- Computer network resources; Customer relations -- Management