Pulizzi, Joe, <br/><br/>
Content Inc. :  how entrepreneurs use content to build massive audiences and create radically successful businesses / 
Joe Pulizzi. 
 - xxx, 316 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Starting the journey -- Beginning with the end in mind -- The Content Inc. opportunity -- The sweet spot -- Knowledge or skill + passion -- Adding audience to your sweet spot -- The content tilt -- Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- Building the base -- Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- Harvesting audience -- The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- Diversification -- The three and three model -- Building out extensions -- Acquiring content assets -- Monetization -- Waiting for revenue -- Building the revenue model -- Next-Level Content Inc. -- Putting it all together -- Join the movement. 
<br/><br/><label>ISBN: </label>9781259589652 125958965X 
<br/><br/><label>LCCN: </label>2015021346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing.<br/>Social media--Computer network resources.<br/>Customer relations--Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.127  / .P8498 2016