TY - BOOK AU - Kawasaki,Guy TI - The art of the start 2.0: the time-tested, battle-hardened guide for anyone starting anything SN - 9781591847847 AV - HD 62.5 .K38 2015 PY - 2015/// CY - New York PB - Portfolio/Penguin KW - New business enterprises KW - Entrepreneurship N1 - Includes bibliographical references and index; Conception; The art of starting up --; Activation; The art of launching --; The art of leading --; The art of bootstrapping --; The art of fund-raising --; The art of pitching --; Proliferation; The art of building a team --; The art of evangelizing --; The art of socializing --; The art of rainmaking --; The art of partnering --; The art of enduring --; Obliation; The art of being a mensch --; Afterword --; What do entrpreneurs do? --; After afterword N2 - Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description ER -