Kawasaki, Guy, 1954-

The art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki. - Revised and expanded edition. - x, 326 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Conception : The art of starting up -- Activation : The art of launching -- The art of leading -- The art of bootstrapping -- The art of fund-raising -- The art of pitching -- Proliferation : The art of building a team -- The art of evangelizing -- The art of socializing -- The art of rainmaking -- The art of partnering -- The art of enduring -- Obliation : The art of being a mensch -- What do entrpreneurs do? -- After afterword. Afterword --

Newly revised and updated, a 10th-anniversary edition of an iconic, best-selling guide for start-ups provides expert advice on a wealth of topics -- including writing a business plan, recruiting, raising capital and branding. --Publisher's description.

9781591847847 1591847842 9780241187265 0241187265

2015295069

GBB500574 bnb GBB502500 bnb

017000602 Uk 017002530 Uk


New business enterprises.
Entrepreneurship.

HD 62.5 / .K38 2015