Vaynerchuk, Gary. <br/><br/>
The thank you economy / 
Gary Vaynerchuk. 
 - 1st ed. 
 - New York :  Harper Business,  2011. 
 - xvi, 240 pages, [16] pages of plates :  color illustrations ;  22 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/>pt. I. Welcome to the thank you economy : How everything has changed, except human nature ; Erasing lines in the sand ; Why smart people dismiss social media, and why they shouldn't -- pt. II. How to win : From the top: instill the right culture ; The perfect date: traditional media meets social ; I'm on a horse: how Old Spice played ping-pong, then dropped the ball ; Intent: quality versus quantity ; Shock and awe -- pt. III. The thank you economy in action : Avaya: going where the people go ; AJ Bombers: communicating with the community ; Joie de Vivre hotels: caring about the big and little stuff ; Irena Vaksman, DDS: a small practice cuts its teeth on social media ; Hank Heyming: a brief example of well-executed culture and intent -- pt. IV. Sawdust : More thoughts on ... -- pt. V. How to win in the thank you economy, the quick version. 
<br/><br/> Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets. 
<br/><br/><label>ISBN: </label>9780061914188 0061914185 9780061914249 006191424X 9780062090003 0062090003 
<br/><br/><label>LCCN: </label>2010052581 
<br/><br/><label>Nat. Bib. No.: </label>GBB0A0747  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015634073  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Social media.<br/>Branding (Marketing)<br/>Internet marketing.<br/>Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / .V396 2011