Religion and the marketplace in the United States /
edited by Jan Stievermann, Philip Goff, and Detlef Junker ; associate editors, Anthony Santoro and Daniel Silliman.
- xii, 295 pages ; 25 cm
Includes index.
Includes bibliographical references and index.
Why are Americans so religious? : the limitations of market explanations / Weber and eighteenth-century religious developments in America / Billy Graham, Christian manliness, and the shaping of the evangelical subculture / Money matters and family matters : James Dobson and Focus on the Family on the traditional family and capitalist America / The commodification of William James : the book business and the rise of liberal spirituality in the twentieth-century United States / Literature and the economy of the sacred / Publishers and profit motives : the economic history of Left behind / Selling infinite selves : youth culture and contemporary festivals / Religious branding and the quest to meet consumer needs : Joel Osteen's "Message of hope" / Unsilent partners : sports stadiums and their appropriation and use of sacred space / Considering the neoliberal in American religion / E. Brooks Holifield -- Mark Valeri -- Grant Wacker -- Hilde L�vdal Stephens -- Matthew S. Hedstrom -- G�unter Leypoldt -- Daniel Silliman -- Sarah M. Pike -- Katja Rakow -- Anthony Santoro -- Kathryn Lofton. Part 1. Reassessment. Part 2. Evangelicals and markets. Part 3. Religious book markets. Part 4. Religious resistance and adaptation to the market. Part 5. Critical reflection and prospects.