TY  - BOOK
AU  - Vernallis,Carol
TI  - Unruly media: YouTube, music video, and the new digital cinema 
SN  - 9780199766994 (hardback : alk. paper)
AV  - PN 1992.8 .M87 V48 2013
PY  - 2013///]
CY  - New York
PB  - Oxford University Press
KW  - Music videos
KW  - History and criticism
KW  - Digital media
KW  - Technological innovations
N1  - Includes bibliographical references (pages 289-334) and index; New digital cinema. The new cut-up cinema ; The audiovisual turn and post-classical cinema ; Music video into post-classical cinema ; Moulin Rouge : delirious cinema ; Music video, songs, sound : Eternal sunshine of the spotless mind ; Reciprocity, Bollywood and music video : Mani Ratnam's Dil se and Yuva -- YouTube. YouTube aesthetics ; Audiovisual change : viral web media and the Obama campaign ; Refiguring music video : Beyonc�e's 'video phone' -- Music video. Music video's second aesthetic? ; Digital style : Francis Lawrence and Dave Meyers ; A music video canon?
N2  - Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another
ER  -