TY  - BOOK
AU  - Usunier,Jean-Claude
AU  - Stolz,J�org
TI  - Religions as brands: new perspectives on the marketization of religion and spirituality 
T2  - Ashgate AHRC/ESRC religion and society series
SN  - 9781409467557
AV  - HB 72 .R4515 2014
PY  - 2014///
CY  - Burlington, VT
PB  - Ashgate
KW  - Religion
KW  - Economic aspects
KW  - Branding (Marketing)
KW  - Consumption (Economics)
N1  - Includes bibliographical references (pages 219-244) and index; Machine generated contents note; pt. I; INTRODUCTION --; 1; Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality; Jean-Claude Usunier --; 2; "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices; Jean-Claude Usunier --; pt. II; MARKETING AND BRANDING RELIGION AND SPIRITUALITY --; 3; The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management; Olivier Favre --; 4; Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound"; Thomas Wagner --; 5; The Marketing of Spiritual Services and the Role of the Religious Entrepreneur; Markus Hero --; 6; Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France; Jason Dean; 7; Healing by Islam: Adoption of a Prophetic Rite -- roqya -- by Salafists in France and Belgium; Hanifa Touag --; pt. III; RELIGIOUS AND SPIRITUAL CONSUMING --; 8; Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action; Jochen Hirschle --; 9; Is There Such a Thing as Religious Brand Loyalty?; Haytham Siala --; 10; How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings; Elizabeth Stickel-Minton --; pt. IV; ECONOMIC ANALYSES OF RELIGIOUS PHENOMENA --; 11; Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation; Christopher P. Scheitle --; 12; Authority and Freedom: Economics and Secularization; Steve Bruce --; 13; The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition; Philippe Simonnot
ER  -